Note from Alma Pantaloukas:

In my role of developing and managing LaCroix's social media marketing, I spearheaded a consumer-centric strategy that placed authentic brand engagement at the forefront.

By nurturing our community with surprise and delight campaigns and focusing on micro-influencers, I successfully transformed our Instagram page into our most engaging platform. Within a mere eight months, our follower count skyrocketed from 4,000 to an impressive 30,000. Consistently delivering content designed to inspire our community to share their own LaCroix moments became a key focus, further strengthening our brand's presence and impact.